Users will soon have a new feature that permits them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the service announced that it now features over 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising content creators on a popular video site exclusively feature content made by AI. A significant portion of this content is classified as low-quality AI content, a term for poor-quality, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are currently over a billion videos on its service labeled as AI-generated. Overall, more than 100 million videos are added to the service daily, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the amount of AI content they watch by using the “manage topic” option in the platform and picking AI-made media. Additional categories that can already be adjusted under the filter encompass politics, style, aesthetics, and movement.
AI Disclosure Rules
Its rules require creators to label lifelike artificially created content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Additionally, the platform will from now on add an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar educational fund for professionals and organizations to develop educational content about using AI responsibly. This program will assist educational bodies focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, during debate over plans to lay off a large number of content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its user protection division in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can safeguard staff by eliminating the most harmful content ahead of it has to be seen by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
